It's not enough to document just your Customer Value Journey... now you need to track it. The Growth Scorecard tool provides a month-on-month overview to see how your business metrics are tracking by stage of the Customer Value Journey. The metrics in this document must be easy to track, include no vanity metrics, and include no more than the recommended 3 metrics per stage. Let's keep things simple, systemised, and easy to document. 

Don't Forget! If EVERYONE is responsible, NO ONE is.

If you would like Chilli to assist with reviewing the results month-on-month, please get in touch. Together we can go through the data and work out what is or isn't working in a proposed strategy meeting.

Chilli has documented your Growth Scorecard on the next following page. 

Discover how these tools align with your Customer Value Journey to create a predictable flow of customers from scratch, aligns business objectives across departments (so no more silos and turf wars between marketing and sales, or marketing and product), aligns the customer’s interests with the company’s interests (because the goal is success…not merely a sale) and establishes a shared vocabulary (so now everyone in the organisation agrees on the definition of a “lead”).

Click the dropdown tab in the above navigation to discover more.