Embedded Files
What is the one thing that should tie together every piece of content you create? Brand messaging.
Brand messaging refers to the underlying value proposition conveyed and the language used in your content. It’s what makes your customers relate to your brand because it’s inspirational, persuasive, and motivational. Ultimately, it makes customers want to buy from you, as well as, understand ‘Why’ you offer your product or service.
Brand Messaging.
In the workshop, it was identified there were still plenty more opportunities to build your brand message. Chilli has documented the 'bones' of what was discussed in the workshop, however, it is up to your team to finalise your Brand Messaging document. Please ask your dedicated Account Manager if you would like Chilli's in-house copywriter to review your completed statements. Please see here some necessary resources for you to facilitate this branding exercise with your team.
Click the buttons provided to view the tools used in the workshop.
Google Sites
Report abuse