You can’t have predictable growth if you haven’t first documented how strangers become prospects, prospects become customers, and customers become raving (and referring fans). There are two aspects of a documented journey to be considered. 

• Customer Avatar

The customer avatar's purpose is to clarify WHO you serve, WHAT value you deliver, and recognise the difference between avatars. 

• Customer Value Journey

The customer value journey's purpose is to identify what tools and tactics you can optimise, establish how a sequence is critical, and identify your flagship framework (everything in your marketing journey will reference this document).

Chilli has documented your Customer Avatar and Customer Value Journey on the next following pages. 

Discover how the Customer Value Journey delivers what your business needs to create a predictable flow of customers from scratch, aligns business objectives across departments (so no more silos and turf wars between marketing and sales, or marketing and product), aligns the customer’s interests with the company’s interests (because the goal is success…not merely a sale) and establishes a shared vocabulary (so now everyone in the organisation agrees on the definition of a “lead”).

Click the dropdown tabs in the above navigation to discover more.