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This is the base point for all your future marketing activity.Â
Your marketing strategy on a page. This is your first Customer Value Journey (CVJ). Over time you may customise some stages or create multiple CVJs if/when you create more Avatars. We can only optimise a journey we have documented. This document gives you an easy view of this big picture that you can optimise ongoing.
Customer Value Journey.
It was identified there were still plenty more opportunities for building out further avatars for your business. This can also mean more Customer Value Journey's to suit the relevant avatars. Chilli is more than happy to assist you with facilitating another 'Customer Value Journey' build-out, however, we've also provided the necessary resources for you to facilitate this exercise as well!
Click the buttons provided to view the tools used in the workshop.
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